Established in 1995, PT Prudential Life Assurance (Prudential Indonesia) is a subsidiary of Prudential plc, a leading international financial services group from the United Kingdom that has more than £245 billion (Rp 4,115 trillion) of assets under management (as at 30 June 2009). Combining Prudential’s global experience in life insurance for more than 160 years with knowledge of local customs and businesses, Prudential Indonesia is committed to develop its business in Indonesia.